Businesses work to attract new business, but what about the clients a business already has? The traditional loyalty programmes are a go-to system, but once the information is gathered, are you actually utilising that valuable resource to its full potential?

Mobile marketing is the next step in loyalty programmes. Customers can go online to view rewards information, but how can they redeem a reward instantly? The answer lies in mobile marketing. Rewards can be assigned a keyword that customers can send via SMS to redeem their rewards and have a voucher sent directly to their mobile. The customer then has a voucher that they can instantly spend at participating retailers.

The opportunities to develop mobile-based loyalty programmes are significant. Systems can be put in place to send offers directly to a customer’s mobile, and all the customer had to do is reply to accept the offer. SMS messages, links and MMS messages can all be sent to most phones, so the customers can carry a business’s brand with them, no matter where they are.

The cost of paper-based loyalty programmes, and the time involved in managing them meant that they were often the first thing to be neglected when things got busy. The ease of use and low entry costs of a mobile marketing system mean that a business can adopt a mobile-based loyalty programme and keep it alive with very little administration time.

Efficient, simple and cost effective mobile marketing allows a business to create a loyal and active customer base, all serviced by a mobile loyalty programme. Businesses can have customers carry their brand with them, wherever they go. Those businesses not taking part in mobile marketing will soon wonder why they are being left behind while others increase their market share.

Remember the importance of your current clients and revitalise your loyalty programme with a shift to a mobile-based system today.

Visit www.txt2get.com to find out more about how your business can use Mobile Marketing to grow your brand.

Creating a marketing campaign and a competition for just one day may seem like a lot of work, but with the developments in mobile marketing it is not only easy, but hugely effective. Global beer giant Heineken tried out the one-day competition at a recent music festival and saw fantastic results.

Heineken prominently displayed calls to action on all Heineken branded advertising space, an effective use of space that took the advertising from passive to active. Festival guests were prompted by collateral found all around the event, such as wristbands, posters and on screens, to text a keyword to a short code for the chance to win a VIP backstage pass and the opportunity to meet the artists. The competition winners would be granted exclusive access to the Heineken hospitality tent at the venue.

Heineken’s clever approach to interacting with members of one key demographic allowed the brand to capitalise on the event in a way that passive advertising would not. The festival-goers were exposed to the brand, the key messages and a competition, all through the use of mobile marketing. The Heineken brand would have been in the front of the minds of any drinking-age patron looking for refreshments.

In addition to the campaign’s key aim as a promotional tactic, the mobile marketing competition has the additional benefit of producing a database of target audience mobile numbers that the brand can use for future customer relationship marketing.

Mobile marketing is such a flexible and easy to implement strategy, where there are very few limits. Businesses can interact with their customers in new and unique ways, promoting the brand and creating brand awareness like never before. The ease of implementation and the low entry cost means that any business can utilise the power of the mobile marketing platform.

Visit www.txt2get.com to find out more about how your business can improve your brand recognition with SMS marketing.

A panel of industry experts met in New York recently to discuss how to develop successful mobile marketing campaigns and how to ensure they are effective.

The Interactive Advertising Bureau’s Marketplace panellists looked at effective campaigns and what businesses need to consider when developing their own campaigns.

Findings of the conference came to the conclusion that there is no global blanket rule to developing mobile marketing campaigns. With the differing levels of technology and access to it, alongside the current trends in local advertising, the panellists concluded that it is important to tailor campaigns to local markets.

The panellists discussed a major computer hardware company’s efforts to promote their products in the Indonesian market. The company successfully implemented their advertising campaign by altering their approach to suit the local market. Rather than focussing on tailoring their advertising to the modern smart phone technology, the company focussed on feature phone technology that was predominant technology in the region.

Attendees also discussed how important it is to develop mobile marketing campaigns with the basic rules of marketing still in mind. It was discussed that advertisers need to be aware that to utilise the highly effective mobile marketing tool, they need to ensure they use it correctly.

The panellists also stressed the importance of not implementing mobile marketing without ensuring it fits with your current campaign. Mobile marketing is most effective with clear and achievable goals that can be measured. Every campaign is an opportunity to learn about the market and what your customers will respond to.

Mobile marketing is most effective when it is a major part of an integrated campaign. Printing the key word and SMS number prominently in ads, and making it a feature of radio and television ads will ensure that businesses reach the greatest number of potential customers. Get the best value for money for your advertising spend by including mobile marketing in your next advertising campaign.

Visit www.txt2get.com.au to look at how your business can include this simple and cost effective mobile marketing tool into your next campaign.

Advertisers can pique customers’ interest, but many businesses are losing sales by not providing quick, easy and customer-friendly ways to respond to the ads.

Potential customers might be busy, driving or away from a computer. By flashing a free call number or web address on the end on the ad mean advertisers do not capitalise on the immediate interest in an ad by failing to provide easy ways for the customers to respond.

Advertisers need to start thinking like customers and provide simple ways for customers to turn their interest into an inquiry. Mobile marketing is an easily integrated way to do exactly that.

A freecall number or website address require people to stop and make a call or go to the web for 5 – 10 minutes. They miss those that are busy doing something and don’t want to take that 5-10 minutes. Maybe they are getting dressed, having breakfast or watching the evening news.

Text marketing is a swift and efficient way for customers to respond to ads, and for businesses to get new leads. Information is sent directly to a customer’s phone, with a minimum of fuss. They can either follow up the information in their own time, or have the business call them back at a later time.

Mobile marketing provides an opportunity to show a company has good customer relations, and provides efficient service before a customer is even aware they want to be a customer. By providing an easy way to interact with the company through mobile marketing, a business shows it is thinking about what is easiest for the customer.

Visit www.txt2get.com.au, to look at mobile marketing made simple and how this booming form of communication can work for you.

Advertisers run the risk of losing business if staff are not available to answer the calls when new advertising campaigns are running.

A new ad campaign often includes increased call centre staffing costs to cover the expected rise in responses to the new ads.

A cost-effective option to counter the cost of increased call centre staff is mobile marketing. The text response option is an easy to remember and action option for potential clients. One word and a short number are easier to remember than a long freecall number or web address. More importantly, it spreads the work load.

An unanswered phone call is a lost lead, and ever lost lead is a cost to the business. Text responses allow businesses to enjoy a higher response rate (2-3 times) and it also means a client can be called back when work load allows, so businesses aren’t losing those precious leads.

Offering a tailored mobile marketing response option allows the business to advise the prospect that call centre staff member will respond to their call, or provide them with a next step to take to register their interest. These responses can be targeted to a specific campaign, or be a generic text with company contact information. A text automatically provides the business with a strong lead to follow up, a number to call and add to the database.Once the calls drop back, the call centre staff can follow up on any prospects texts and call them back as advised.

Call centre stars with the highest sales conversion rates can be given the list of clients to call back, converting that lead into a sale and making the advertising spend per sale decrease. Mobile marketing allows managers to monitor workloads and ensure that staff always have something to follow up on during those off peak times.

Mobile marketing creates efficient advertising, is easy to implement and allows businesses to manage work loads and staffing costs easily. It is quick and easy to integrate into new and existing advertising campaigns.

Want to find out more about integrating mobile marketing into your advertising plans? Then learn more about this effective tool at www.txt2get.com.au.