Advertisers run the risk of losing business if staff are not available to answer the calls when new advertising campaigns are running.

A new ad campaign often includes increased call centre staffing costs to cover the expected rise in responses to the new ads.

A cost-effective option to counter the cost of increased call centre staff is mobile marketing. The text response option is an easy to remember and action option for potential clients. One word and a short number are easier to remember than a long freecall number or web address. More importantly, it spreads the work load.

An unanswered phone call is a lost lead, and ever lost lead is a cost to the business. Text responses allow businesses to enjoy a higher response rate (2-3 times) and it also means a client can be called back when work load allows, so businesses aren’t losing those precious leads.

Offering a tailored mobile marketing response option allows the business to advise the prospect that call centre staff member will respond to their call, or provide them with a next step to take to register their interest. These responses can be targeted to a specific campaign, or be a generic text with company contact information. A text automatically provides the business with a strong lead to follow up, a number to call and add to the database.Once the calls drop back, the call centre staff can follow up on any prospects texts and call them back as advised.

Call centre stars with the highest sales conversion rates can be given the list of clients to call back, converting that lead into a sale and making the advertising spend per sale decrease. Mobile marketing allows managers to monitor workloads and ensure that staff always have something to follow up on during those off peak times.

Mobile marketing creates efficient advertising, is easy to implement and allows businesses to manage work loads and staffing costs easily. It is quick and easy to integrate into new and existing advertising campaigns.

Want to find out more about integrating mobile marketing into your advertising plans? Then learn more about this effective tool at www.txt2get.com.au.